Course curriculum

  • 1

    START HERE

    • Welcome to Elevate!

    • Guidelines + Links: Please Read!

    • Your Current Metrics

    • Letter of Commitment

  • 2

    Week 1: The biggest secret to success: A well crafted Business Plan + The mindset for success.

    • Welcome & Introductions

    • The Emotional Cycle of Change

    • Setting Goals & Getting them Done

    • Mood Boards

    • Mood Board Template

    • Unshakable Purpose

    • Values

    • Value Finder Exercise

    • Identifying Your Ideal Client

    • How to Identify your Ideal Client

    • Recap

    • Weekly Action Steps

    • Why was this call good for you?

    • Week 1 Slides: The Biggest secret to success: a well crafted business plan + The mindset for Success

    • The Successful Entrepreneur Morning Routine
  • 3

    Week 2: Elevate your Art - Part I

    • Weekly Small Wins

    • Shooting with Intention | Pre-Wedding Prep

    • Wedding Prep Checklist

    • Establishing Shots

    • Intro to Flat Lays

    • How to Make Flat Lays Pleasing to the Eyes

    • Bride Getting Ready

    • Groom Getting Ready

    • Q&A | Actionable Steps

    • 5 Ways to Elevate your Wedding Photography Immediately

  • 4

    Week 3: Elevate your Art - Part II

    • Small Wins

    • Stop Posing: Tell the Story

    • Contrapposto/ The art of making every body look great

    • Body Positioning

    • Training your eyes to recognize when something is not looking good

    • Specialty Poses

    • Bridal Party

    • Technicalities that will elevate your galleries

    • Q&A + Action Steps

    • Why was this call good for you
  • 5

    Week 4: Bonus Lesson - Elevate your Branding

    • Is Everything ok?

    • Small Wins

    • Good News, The Gap is Ending

    • Intro + Finding your Brand Voice

    • Curating your Brand Mood Board

    • Creating your Brand Color Palette

    • Developing a Font System

    • Different Types of Logos

    • Creating Brand Recognition

    • Q&A

    • Action Steps + Why Was This Class Good for You?

    • DIY Branding Presentation

    • The Kate Collective 2023 Brand Guidelines - Sample
  • 6

    Week 5: Elevate your Client Experience

    • What is Client Experience + The Buyers Journey

    • The 4 Phases of a Client Experience

    • The Perception Phase

    • The Enlightening Phase

    • Client Call Strategies - Part I

    • Client Call Strategies - Part II

    • The On-Boarding/Planning Phase

    • Trello Sample + Welcome Gifts

    • The Progression Phase

    • Final Questions + Action Steps

    • Questionnaires

    • The Ultimate Client Experience - The Planner

    • Links & Resources

    • Family Formal Checklist

    • Questionnaire Templates

    • Small Wins
  • 7

    Week 6: Elevate your Business

    • Week 6 Elevate your Business

    • Intro + Small Wins

    • Creating a Business Model

    • Internal Business Solutions

    • External Business Solutions

    • Irresistible Offer

    • Pricing & Collections

    • Pricing & Collections: Samples

    • Website

    • Questions + Final Thoughts
  • 8

    Week 8: Bonus Lesson - Photographer-Planner Relationship

    • Bonus: Planner-Photographer Relationship with Adriana Marie Events
  • 9

    Bonus: Shooting Reception

    • Shooting Reception

    • Shooting Reception

    • Juliana Tomlinson Photography - Gear List