Course curriculum

  • 1

    START HERE

    • Welcome to Elevate!

    • Guidelines + Links: Please Read!

    • Your Current Metrics

    • Letter of Commitment

  • 2

    Week 1: The biggest secret to success: A well crafted Business Plan + The mindset for success.

    • Welcome & Introductions

    • The Emotional Cycle of Change

    • Setting Goals & Getting them Done

    • Mood Boards

    • Mood Board Template

    • Unshakable Purpose

    • Values

    • Value Finder Exercise

    • Identifying Your Ideal Client

    • How to Identify your Ideal Client

    • Recap

    • Weekly Action Steps

    • Why was this call good for you?
  • 3

    Week 2: Elevate your Art - Part I

    • Weekly Small Wins

    • Shooting with Intention | Pre-Wedding Prep

    • Wedding Prep Checklist

    • Establishing Shots

    • Intro to Flat Lays

    • How to Make Flat Lays Pleasing to the Eyes

    • Bride Getting Ready

    • Groom Getting Ready

    • Q&A | Actionable Steps

    • Gallery Walkthrough

    • 5 Ways to Elevate your Wedding Photography Immediately

  • 4

    Week 3: Elevate your Art - Part II

    • Apologies + Making it Up to You + Week 4 Announcement

    • Small Wins

    • Part I

    • Part II

    • Part III

    • Part IV

    • Part V

    • Part VI

    • Part VII + Actionable Steps
  • 5

    Week 4: Elevate your Branding

    • Intros + Small Wins

    • Finding your Branding Voice

    • Curating Your Brand Mood Board

    • Creating Your Brand Color Palette

    • Developing a Font System

    • Different Types of Logos

    • Creating Brand Recognition

    • Actionable Steps + Final Thoughts

    • Slides + Links for Guides
  • 6

    Week 5: Elevate your Client Experience

    • Small Wins

    • What is Client Experience + The Buyers Journey

    • The 4 Phases of a Client Experience

    • The Perception Phase

    • The Enlightening Phase

    • Client Call Strategies - Part I

    • Client Call Strategies - Part II

    • The On-Boarding/Planning Phase

    • Trello Sample + Welcome Gifts

    • The Progression Phase + Questionnaires

    • Final Questions + Actionable Steps

    • Week 5 Elevate your Client Experience - Slides

    • The Ultimate Client Experience - The Planner

    • Links & Resources

    • Family Formal Checklist

    • Questionnaire Templates
  • 7

    Week 6: Elevate your Business

    • Week 6: Elevate your Business

    • Intro + Small Wins

    • Creating a Business Model

    • Internal Business Solutions

    • External Business Solutions

    • Irresistible Offer

    • Pricing & Collections

    • Website

    • Website Walkthrough + Final Thoughts
  • 8

    Week 7: Marketing

    • Week 7: Marketing

    • Intro + Small Wins

    • Marketing Made Simple

    • My Marketing Tools

    • Website + SEO

    • Blogging

    • Styled Shoots

    • Publications

    • Social Media

    • Google

    • Second Shooting

    • Action Steps + Final Thoughts
  • 9

    Elevate Bonus Week: How to Photograph Wedding Receptions

    • Intro & Small Wins

    • General Guidelines

    • Angles & Ceilings

    • Avoid Distractions

    • Create Variety

    • Move Things Around - Part 1

    • Move Things Around Part 2

    • Plate Setting

    • Intro and Formal Dances

    • Toasts & Cake

    • Bouquet Toss & Dance Floor

    • Q&A ( Includes Flash Questions) - Part 1

    • Q&A ( Includes Flash Questions) - Part 2

    • Final Thoughts

    • Juliana Tomlinson Photography - Gear List